I have to say - I had no idea that a pack of ketchup could be so powerful...
I came across this picture earlier today and couldn't wait to post it. It is an advertising campaign done for CALM - New Zealand Campaign against Landmines and its a medium that I didn't actually know existed.
Love it or hate it, you can't help but notice it. And I would guess after tearing into that ketchup pack it would be hard not to think about while chowing down on your burger and fries. This pack won two awards for Publicis Mojo in Auckland in 2006. Gotta love those kiwi's.
