Donor Care Done Right

I have been fortunate enough to work in fundraising in Canada, the US and Australia.  The best thing about that is the fact I have had the opportunity to meet and to work with some incredibly smart, creative, passionate and inspirational people who are changing the world.  I was so excited to hear that an email one of them wrote to their Regular Givers this past February was highlighted in a post on 101 Fundraising today.  Below is this beautiful example of donor care, written by my friend Libby Lang at Unicef Australia.  We could all learn something from this one.

Subject line: “You’ve got a secret admirer.”