MSF's new video

This new :60 spot from Medecins sans Frontiers is getting a lot of attention right now and is stirring up a great deal of controversy in the fundraising world. The piece is actually a cinema advertisement and began airing in August in theatres across the UK. According to their website, MSF is trying to do something different in non-profit marketing, and I think its safe to say that they have. The spot is jarring, unsettling and difficult to watch. Even if you've never heard of MSF before, you'll understand quite quickly the type of work that they are involved in, and my guess is, you won't forget what you've seen.

Its difficult to argue that this is not a powerful piece, but questions are being raised as to whether or not they have gone too far. What do you think? Do you love it? Hate it? Do you find it offensive? Does it leave you feeling depressed and hopeless or are you inspired to do something to help?

And as fundraisers, do you think they have hit the mark? There is no call to action, no information on how you can help, just the bleak reality of what life is like for many children around the world.

Whats your view...