The 7 Essentials of Fundraising

I recently read the book "Tiny Essentials of Fundraising" by Neil Sloggie. It was a quick and easy read, but really hammered home the basics of fundraising, with 7 essential principles:

1. Always focus fundraising on the work of the organization
2. Concentrate your efforts on the areas of your fundraising programme which produce the best return on investment
3. People give to people
4. Recruit your supporters to automatic payment as soon as possible
5. Make sure you are looking after your existing donors before recruiting new ones
6. Think from the donors' point of view
7. Every fundraiser should be proud of the work they are fundraising for and be proud to ask for money for it