We've all seen bus stop ads, and some of us may have even used them in a campaign for our clients. Well, in Germany they have found a way to take this medium to a whole new level. This bus stop ad, recently erected in Hamburg, Germany, changes changes when someone looks at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out.
Amnesty International is behind this anti-domestic abuse message. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes (after a slight delay) to a picture of the couple looking happy and normal. The slogan reads "It happens when no one is looking."
What a powerful use of technology!
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